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How We Help

We provide strategic counsel to clients who need to navigate legislative or regulatory challenges either at national or county level. We identify key players, unearth possible interests, and develop and execute engagement strategies to achieve desired goals.

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    We are political risk analysts, government relations consultants, traditional and digital media specialists, and speechwriters who have a deep understanding of Kenya’s political and commercial environment.

    In the past decade, we have accumulated significant knowledge of parliamentary and other regulatory procedures. We also continue to grow our network amongst critical staffers in the national assembly, senate, county assemblies, national ministries, parastatals and county departments in a bid to secure our clients’ interests.

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TL Message and Media


Our Services

See our other services

We provide you with insights to guide the overall direction and approach of your business or project

Strategic Counsel

Strategic Counsel

We provide you with insights to guide the overall direction and approach of your business or project

See our other services

We acquire deep insights into your operating environment; analyse your risks; and provide actionable information to shape your engagement strategy

Political & Commercial Intelligence

Political & Commercial Intelligence

We acquire deep insights into your operating environment; analyse your risks; and provide actionable information to shape your engagement strategy

See our other services

We identify your key influencers; understand their profiles and priorities; and collaboratively with you, engage them to achieve agreed objectives

Stakeholder Management

Stakeholder Management

We identify your key influencers; understand their profiles and priorities; and collaboratively with you, engage them to achieve agreed objectives

See our other services

We help you understand your traditional and digital media environment; develop your messaging and foster partnerships to build your profile

Media Relations

Media Relations

We help you understand your traditional and digital media environment; develop your messaging and foster partnerships to build your profile

NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH
IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL!
In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET WE'VE GOT SOUL! IN TOUCH NO BS! IN SYNC LIGHT ON OUR FEET In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul! In Touch No BS! In Sync Light on our Feet We’ve Got Soul!


Who We Are


Our Story So Far

Having worked professionally in consultancy advisory firms, TL founders felt there was a gap in the way Kenyan stories were shaped and in how stakeholder engagement was done. Driven by their vision to walk with clients in crafting their destinies, TL was born to not only fit in their shoes, but also experience the journey together towards new horizons and possibilities.

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    This journey has built lasting relationships with clients in energy, development, technology, financial services, housing and civil society, and has not only honed our knowledge and insights in these fields, but also established us as respected advisors in political and commercial intelligence, public affairs and strategic communications.

    Our desire to contribute to the national narrative has also deepened our political astuteness by offering our services to county governments and even select state departments in various national government ministries.

    We would love to journey together; your path is our path –
    it is Time to Lead...
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Our Team

  • James Njuguna

    James Njuguna

    James has over 15 years of consulting experience with core strengths in investment policy advocacy, stakeholder engagement and mapping, business intelligence and public affairs.

    He started his career as an Associate Consultant in the Tax & Legal Services team at PricewaterhouseCoopers (PwC) in London. He then joined Kenya’s investment promotion agency (KenInvest) serving in management as the Policy Advocacy Manager including Executive Assistant to the Managing Director. In addition to supporting foreign and local investors in diverse industries, James was an active member of a number of technical committees including East Africa Community (EAC) Technical Working Groups, Kenya Post Lome Trade Negotiations (KEPLOTRADE), among others, and a member of the Task Forces responsible for drafting Kenya’s Public Private Partnership Bill and Policy, Special Economic Zones Bill and Policy and the Climate Finance and Emissions Trading Policy.

    James was also a member of the technical committee at the Ministry of Finance responsible for evaluating and negotiating investment Agreements with various countries on Protection and Promotion of Investments and Avoidance of Double Taxation.

    James has worked with clients in the extractives sector, agriculture, energy, telecommunications, beverages and financial services and been retained by a county government as an investment policy advisor. He was previously the Government Relations and Public Affairs lead with africapractice East Africa.

    James holds a Masters (M.Sc.) degree in Risk Management, Operations & Regulation and a Bachelor of Laws (LLB) degree, both from the University of Reading, UK.

  • Robert Ndege

    James Njuguna

    Robert has more than 10 years’ experience in strategic communications, political and commercial intelligence, and stakeholder relationship management.

    Previously, Robert led africapractice East Africa’s political analysis with a particular focus on the politics of Kenya. He has specific expertise on Kenya’s national politics as well as a detailed understanding of the Kenyan commercial environment.

    He has advised numerous multinational organizations on political and operational dynamics in Kenya and designed multiple stakeholder engagement strategies. Some of the consulting work has involved: advising an international development agency setting up a food security initiative in Kenya; advising a regional initiative seeking to ease regional trade in agricultural produce; advising a major investor in the mining sector on the interests of influential public and private sector players in a fluid policy environment; advising a leading oil explorer on the dynamics of county administrations in its areas of operation; country political risk assessment assignments; and market entry reports.

    Before that Robert worked in the advertising sector with MCL Saatchi & Saatchi. Robert is a Bachelor of Commerce graduate from the University of Nairobi.

  • Lynette Njoroge

    Lynette Njoroge

    Lynette has 4 years of experience in social media management, media engagement and events management.

    She started her career as an intern at TL Message and Media before being promoted to Associate Consultant.

    Lynette is particularly competent in social media planning and content development; media planning and relations; planning, coordinating and organizing of events as well as media monitoring. She also undertakes open source research on various issues.

    She has worked for several clients including Heinrich Böll Stiftung and SICPA Kenya Ltd. She holds a Bachelor of Business Management (Finance Option), from Moi University and a Diploma in Insurance (IIK) from the College of Insurance.


Case Studies

  • Case Study 1

    Strategic Counsel
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    Case Study 1

    Strategic Counsel


    Assignment:

    Providing strategic counsel to a client seeking to influence policy decisions that advance the human right to food in Kenya.


    Output:
    TL has implemented a communications and stakeholder engagement strategy that has included:


    • Media training workshops;
    • An annual review/critique of national budget food security measures;
    • Regular press briefings and thought leadership pieces (op-eds);
    • Using a white paper on pesticide use in Kenya to lodge a petition before the National Assembly seeking improvements in the pesticides regulatory framework - this involved media relations to highlight challenges faced and lobbying MPs to support the petition.


    Impact:
    Pesticides petition adopted by National Assembly, increased coverage and discourse on food security issues.

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  • Case Study 2

    Political & Commercial Intelligence
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    Case Study 2

    Strategic Counsel


    Assignment:

    To provide actionable intelligence to the top management of a listed company’s operating environment.


    Output:
    TL’s service has included:


    • Regular written intelligence reports on the company’s operating environment to inform management decisions;
    • Verbal intelligence briefings on sensitive matters.


    Impact:
    Actionable intelligence provided to senior leadership.

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  • Case Study 3

    Stakeholder Management
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    Case Study 3

    Strategic Counsel


    Assignment:

    Provide intelligence on the operating environment and support stakeholder engagement during the company’s roll-out of its public ride hailing solution in Kenya.


    Output:
    TL’s service has included:


    • intelligence briefings and strategic counsel;
    • stakeholder mapping;
    • stakeholder engagement.


    Impact:
    Initiated communication with the national transport regulator and kick-started collaboration negotiations with several major industry players.

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  • Case Study 4

    Media Relations
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    Case Study 4

    Strategic Counsel


    Assignment:

    Protecting a multinational service company’s corporate reputation as it implements a nationally sensitive project for a national parastatal.


    Output:
    TL's services have included:


    • Intelligence reports on the company’s operating environment to inform management decisions;
    • One-on-one background briefings to select journalists and editors;
    • Opinion editorials;
    • Clarification letters to editorial staff;
    • Media monitoring across print, electronic and digital platforms.


    Output:
    Increased positive press coverage of the project; better informed decision making by senior management.

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Contact Us

The Werks, Hatheru Road, Lavington

+254 020 2391164

Email: info@tlmessage.com

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